A1 Padel

It was already big in Mexico and Spain, and celebrities were catching on in Miami. But the rest of the country was entirely unfamiliar with padel—a game played inside (and outside) four glass walls, kind of like high-octane pickleball. A1 Padel was hitting U.S. soil for the first time, and needed to brand themselves as the premiere league, like the PGA of padel. Time to think outside the box—then smash it to pieces.

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A1 Padel

Xavier University

FLY:FWD