US Soccer Foundation

The US Soccer Foundation is a nonprofit that transforms kids’ lives through soccer. By building mini pitches in underserved communities, giving kids coach-mentors, and providing safe places to play, they’re improving kids’ lives, but maybe more importantly, giving kids from underserved communities something everyone deserves—the chance to be a kid.

Ahead of the World Cup coming to the U.S. in 2026, with all eyes on the sport, the Foundation was ready to show everyone just what soccer can do.

Our work landed us on Fast Company’s 2024 Brands That Matter list.

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Credits

Agency: 160over90
ECD: Patrick McComber
CD: Evan Monsky, Juliana Lynch
ACD: Austin Lotz
Designer: Irving Navarro
Senior Copywriter: Quinn Kelley

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