FLY:FWD

The Philadelphia Eagles partnered up with Operation Warm, a nonprofit that gives new coats and shoes to kids who need them, to make and distribute a piece of essential equipment: sports bras.

They’re not always viewed as essential, but these organizations wanted to change that and keep girls in sports. They needed a name and a brand.

How do you make these organizations feel connected and say Eagles-but-not-too-Eagles, Operation-Warm-free-sports-bras in a name middle school girls can get hype about?

FLY:FWD.

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Creative Team

Joseph Dunlap, Motion Design

Nicole Kish, Design/Naming

Quinn Kelley, Copy/Naming

Juliana Lynch, CD/Naming

Ellen Manning, Design

Cory McCall, ECD

Julian Osorio, Design

Paula Rodriguez, Motion Design

Lina Yaghi, ACD/Design/Naming

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