SUPERPRETZEL
Make any moment super. No really, any moment.
In a freezer full of competitors, it was time to refresh SUPERPRETZEL’s look and voice.
It’s salty. It’s soft. It’s super. It’s simple. Don’t overthink it.
Credits
Agency: 160over90
GCD: Brendan McGann
CD: Jessica Shields
Designers: Jessica Shields, Lauren Li
Senior Copywriter: Quinn Kelley
GAD: Alison Konopelski
Account Director: Amanda Doyle
Director: Lori Schmon
SVP Production: Anderson Bradshaw
EP: Justin Padilla
Assistant Director: Dan Stewart
Brainchild of Dale Crenshaw: Max Paolucci
Senior Video Editor: Hunter Siede
Senior Project Managers: Laura Shingleton, Grace Kim
Sound Mix/Adaptation Composer: Ted Quann
Color: Dan Edwards
VFX Compositor: Daniel Gauthier
Motion Designer: Paula Rodriguez