UC San Diego
UC San Diego is a top 10 public research university and leads the UC system in innovation. The institution makes incredible breakthroughs, including creating AI tools that detect cancer more quickly and help to prevent wildfires, unlocking untapped benefits of human milk, and engineering mosquitoes to stop deadly diseases.
We created an impact campaign to elevate the university’s reputation among research peers and drive home the real-world effect the university’s work has on everyday life.
Watch the social videos we made here, and explore the campaign landing page here.
Credits
Agency: 160over90
GCD: Brendan McGann
CD: Jessica Shields
Designer: Mark Price
Senior Copywriter: Quinn Kelley
GAD: Alison Konopelski
Account Director: Amanda Doyle
Account Supervisor: Taylor Talarico
Executive Producer: Alexandra Beni
Director: Lori Schmon
Senior Video Editor: Hunter Siede