Xavier University

This small Jesuit university in Cincinnati was entering a new chapter. Their new president—the first woman and first layperson president in Xavier’s history—was ready for something radical. We gave them a (literal) tilt of perspective.

Magis. Cura. More care. Rooted in Ignatian principles and inspired by n+1—the idea that there’s always more to add—we gave Xavier a modern, relevant and exciting new identity to rally behind that still felt like Xavier.

This brand took home a Gold Award in the 2024 EduAD Awards.